About Us | Roddity
Roddity, founded in 2024, is an Athens-based contemporary women's fashion brand driven by the celebration of individuality and self-empowerment. Our motto, "stay odd" embodies our belief in encouraging authenticity and embracing the uniqueness of each individual. We foster an environment of social acceptance and the free exchange of ideas, nurturing a community where unconventional voices are celebrated and new inspirations are born.
Roddity, founded in 2024, is an Athens-based contemporary women’s fashion brand dedicated to celebrating individuality, creativity, and modern female empowerment. Rooted in our motto “stay odd,” we embrace authenticity in all its forms and encourage women to fully express their unique identity. More than a fashion label, Roddity represents a community built on social acceptance, open-mindedness, and the freedom to explore new ideas. We champion unconventional voices and cultivate a space where inspiration thrives and new perspectives are welcomed.
The story of Roddity begins with a deep passion for blending historical and cultural narratives with modern, functional design. Founder and Creative Director Anna Roditi, a Greek designer with an international background, shaped her vision in London’s renowned fashion scene. Holding a BA (Hons) in Fashion Design, Anna developed her skills across respected fashion houses, working as both a product developer and assistant designer. Her journey advanced further with a specialization in Printed Textiles Illustration at Central Saint Martins, one of the world’s leading creative institutions. Since returning to Athens in 2020, Anna has transformed her expertise into a design philosophy that drives Roddity: a celebration of cultural heritage, contemporary lifestyle, and expressive, meaningful fashion.
At the heart of Roddity lies a dedication to female dynamism, sophistication, and artistic individuality. Our collections are defined by handmade textile prints, distinctive colour compositions, and thoughtfully crafted details. Every garment is designed to reflect a contemporary twist on personal style, offering women the freedom to create looks that feel authentic, powerful, and uniquely their own.
In an industry increasingly dominated by fast fashion, Roddity stands apart through a commitment to high-quality sustainable fabrics, expert craftsmanship, and precise tailoring. Each silhouette is engineered to enhance and complement the natural lines of the female form. We design for women who value originality, ethical responsibility, and accessible designer fashion — women who seek pieces that are both expressive and enduring.
Our mission is to create timeless garments that move effortlessly through the rhythms of everyday life. From morning to evening, from work to weekend, Roddity focuses on versatility, longevity, and thoughtful construction. We reject disposable fashion in favour of pieces designed to last — garments that maintain their relevance, quality, and emotional resonance over time. Sustainability is integrated into every stage of our process, from responsible material sourcing to small-scale, detail-oriented production.
Looking ahead, Roddity strives to become a leading destination for women seeking sustainable designer clothing in Greece and beyond. Our vision is to blend craftsmanship, culture, and contemporary aesthetics to create clothing that reflects each woman’s personality, values, and creative spirit. As the brand evolves, our commitment remains clear: to empower women through fashion that celebrates individuality while honouring ethical and innovative design.
Roddity is more than a brand — it is a movement built on authenticity, inclusivity, and the enduring belief that being different is a strength. Through our collections, craftsmanship, and community, we invite women everywhere to express themselves boldly and unapologetically.
At Roddity, we channel female dynamism and sophistication into every garment. Our collections feature unique handmade textile prints, eclectic color palettes, and captivating details, creating a contemporary twist on individuality. In an era marked by a proliferation of fashion brands, Roddity distinguishes itself through the use of high-quality sustainable fabrics, expert craftsmanship, and meticulously tailored silhouettes that accentuate and flatter the female form. We cater to discerning women who value both statement style and ethical responsibility, offering designer ready-to-wear at an accessible price point.
Our mission is to craft garments with timeless value, seamlessly transitioning from day to evening while enduring the test of time. We prioritize longevity, utilizing materials thoughtfully and transcending transient trends. Looking ahead, our vision for Roddity is to emerge as the premier destination for women seeking inspired sustainable clothing that reflects their culture, values, and strong personality. With a commitment to craftsmanship, sustainability, and innovation, we aim to expand our reach across Greece and beyond, while staying true to our ethos of celebrating individuality and empowering women.