About us
Roddity, founded in 2024, is an Athens-based contemporary women's fashion brand driven by the celebration of individuality and self-empowerment. Our motto, "stay odd" embodies our belief in encouraging authenticity and embracing the uniqueness of each individual. We foster an environment of social acceptance and the free exchange of ideas, nurturing a community where unconventional voices are celebrated and new inspirations are born.
The genesis of Roddity stems from a passion for blending historical and cultural references with modern functional design. The brand’s founder and creative director, Anna Roditi, a Greek fashion designer with a distinguished background, honed her craft in London's prestigious fashion scene. With a BA Hons in Fashion Design and work experience spanning from product developer and assistant designer at renowned fashion houses, Anna's journey culminated in a specialiation in Printed Textiles Illustration at Central Saint Martins. Returning to Athens in 2020, Anna's expertise now drives Roddity's mission to celebrate heritage while embracing contemporary lifestyle and fashion.
At Roddity, we channel female dynamism and sophistication into every garment. Our collections feature unique handmade textile prints, eclectic color palettes, and captivating details, creating a contemporary twist on individuality. In an era marked by a proliferation of fashion brands, Roddity distinguishes itself through the use of high-quality sustainable fabrics, expert craftsmanship, and meticulously tailored silhouettes that accentuate and flatter the female form. We cater to discerning women who value both statement style and ethical responsibility, offering designer ready-to-wear at an accessible price point.
Our mission is to craft garments with timeless value, seamlessly transitioning from day to evening while enduring the test of time. We prioritize longevity, utilizing materials thoughtfully and transcending transient trends. Looking ahead, our vision for Roddity is to emerge as the premier destination for women seeking inspired sustainable clothing that reflects their culture, values, and strong personality. With a commitment to craftsmanship, sustainability, and innovation, we aim to expand our reach across Greece and beyond, while staying true to our ethos of celebrating individuality and empowering women.